cobras, photoshoot and design.

i love my job. This is our featured product for this week. i am taking a new approach to this part of the site...rather than just using the merch guide shots like I was told, I am going to be coming up with a concept for a photoshoot for each new product. Something that makes the product come to life and look more appealing to the consumer. Here is what I came up with...now go buy it:) It'll go live by the end of the day and you can see more pictures from the photoshoot.